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A letter to every parent who wants their child to be happy, successful, and fulfilled—but isn't sure how to get there.
Sun Dec 14, 2025
Dear Parent,
I want to tell you about a conversation I overheard last week.
A mother sat in our reception area, crying softly. Not tears of sadness—tears of relief.
"Someone finally asked my son what he wanted," she said. "For two years, everyone told us: Science is the only option. Engineering or medical. Nothing else matters. But he was miserable. He'd come home from school exhausted, not from studying, but from pretending to care about subjects that meant nothing to him."
Her son—bright, articulate, passionate about understanding how businesses work and how the economy shapes lives—had been pushed toward engineering because "that's what smart kids do."
Until someone asked: "What if there's another way?"
Let me be honest with you.
We've been sold a story about success that goes something like this:
"Take science after 10th. Get into engineering or medicine. Get a good placement. That's the safe path. That's how you secure your child's future."
And we believed it. Because we love our children. Because we want them safe. Because we're terrified of making the wrong choice.
But here's what nobody talks about:
What happens to the child who doesn't love science?
What happens to the teenager who stares at physics problems and feels... nothing? Who finds chemistry reactions fascinating for about five minutes before wondering, "But how does this relate to the world I actually live in?"
What happens to the bright, capable, intelligent child who has different gifts—gifts that don't fit neatly into the science-engineering-corporate job pipeline?
They suffer. Quietly. They push through, telling themselves (and you) that they're "fine." They get average grades in subjects they don't care about. They lose years pursuing careers that were never theirs to begin with.
And here's the heartbreaking part: They never discover what they were actually meant to do.
Not an inferior path. Not a "backup option." Not the choice for "students who couldn't handle science."
A path that combines:
✨ Intellectual challenge (because your child is smart and needs to be engaged)
✨ Real-world relevance (because abstract theories without application feel meaningless)
✨ Creative problem-solving (because business, economics, and law require original thinking)
✨ Human connection (because commerce is about people, organizations, societies)
✨ Diverse opportunities (because one size doesn't fit all)
✨ Financial stability (because let's be practical—this matters)
That path is commerce.
And I don't mean the outdated, boring commerce your generation might remember—the one that felt like glorified bookkeeping.
I mean the modern, dynamic, intellectually rigorous commerce that's quietly producing some of India's most successful entrepreneurs, business leaders, policymakers, and innovators.
Close your eyes and think about your child.
Not who you wish they were. Not who society says they should be. Who they actually are.
Do they ask questions like:
When you watch the news together, do they care more about:
When they talk about the future, do they mention:
If you're nodding—even slightly—then commerce might be where your child's brilliance lies.
And here's what most parents don't realize: These interests aren't less valuable than scientific curiosity. They're differently valuable.
India needs brilliant scientists. Absolutely.
But India also desperately needs:
Your child might be one of these people. But only if we give them permission to explore that path.
Let's talk about why commerce has a perception problem.
Reason 1: We Don't Understand It
Most parents didn't study commerce. We took science because that was the "smart kid" stream. So when our children reach 10th standard, we guide them toward what we know—or what we've been told is safe.
Commerce feels unknown. Unfamiliar. And humans fear what they don't understand.
Reason 2: The Outdated Image
The word "commerce" conjures images of: Accountants hunched over ledgers. Boring office jobs. Limited creativity. The "safe, stable, but unexciting" career.
That was true thirty years ago.
It's not true anymore.
Today's commerce graduates are:
The commerce field has transformed. Our perception hasn't caught up.
Reason 3: The Myth of "Limited Options"
"What will they do after commerce? Just CA or MBA?"
This myth persists because we don't see the full picture.
Science streams have visible career paths: engineering branches, medical specializations. They're concrete. Easy to name.
Commerce paths are more diverse—which makes them seem less "real" even though they lead to extraordinary outcomes.
The truth? Commerce opens doors to more diverse career possibilities than almost any other stream—if you know where to look.
Not just "someone who does taxes."
Modern CAs are:
They combine numerical precision with strategic insight. They see patterns in financial data that reveal business health, risks, and opportunities.
Starting package post-CA? Often ₹8-12 lakh. Within 5-10 years? ₹25-50 lakh+ if you're good. Eventually? Your own practice earning ₹1-2 crore+ annually.
And here's what matters more: Respect. CAs are trusted advisors. Companies don't make major decisions without consulting them.
Think courtroom drama? That's one percent of legal work.
Most lawyers with commerce backgrounds work in:
These lawyers aren't just arguing cases—they're building frameworks that allow businesses to operate, grow, and innovate.
The best part? Law doesn't require you to stop at graduation. CLAT after 12th, then 5-year integrated law programs, and you're a lawyer at 23—ahead of the MBA curve.
MBA isn't just "management studies."
It's preparation for running organizations—whether corporations, NGOs, government departments, or your own ventures.
Commerce graduates who pursue management become:
Starting salaries from top B-schools? ₹15-25 lakh. Growth trajectory? CXO positions earning ₹50 lakh to ₹2+ crore.
But beyond money, these are the people shaping how India works.
Here's a secret: Most successful entrepreneurs didn't study engineering—they studied commerce.
Why? Because building a business requires understanding:
Commerce students learn the language of business from day one.
While engineering students build products, commerce students learn to build sustainable, scalable businesses around products.
The diversity is the point. Commerce doesn't lock you into one path—it prepares you for understanding how the world of organizations, money, and human systems works.
Then you choose your specialization based on aptitude and interest.
Now I need to be honest with you about why commerce has disappointed so many families.
It's not because commerce is weak. It's because commerce education in India is broken.
Here's what happens to most commerce students:
The Fragmentation Problem:
Your child enrolls in one coaching for boards. Another for CA preparation. A third if they want CLAT. Each teacher teaches the same subjects differently. Conflicting schedules. Redundant content. Exhausting commutes.
Result? Your child learns everything three times poorly instead of once deeply.
The Outdated Teaching:
Most commerce coaching still uses methods from 1995: Chalk and board. Rote memorization. Focus on formulas, not concepts. No technology integration. No real-world application.
Result? Students pass exams but don't understand why any of it matters.
The Career Confusion:
Nobody explains the actual career paths. Students pick CA because "that's what commerce students do," even if they'd be better suited for law or entrepreneurship. Then they drop out after Foundation, having lost two years.
Result? Wasted time, wasted money, and devastated confidence.
The Quality Compromise:
To maximize profit, institutes pack 80-100 students into classrooms. Your child becomes enrollment number 247. Teachers don't know their names. Individual attention is a marketing lie.
Result? Only the top 10% who would've succeeded anywhere actually do well. The other 90% plateau or fail.
This is why commerce has a bad reputation.
Not because the field is weak—but because the educational infrastructure serving it is inadequate.
Imagine this instead:
Your child walks into a classroom where:
✨ The teacher knows their name by week two—because there are only thirty students, not ninety
✨ Accountancy isn't taught as "debit this, credit that" but as "here's how companies like Tata and Reliance structure their finances, and here's why it matters"
✨ Economics isn't abstract graphs but understanding why petrol prices affect everything from tomato costs to your salary negotiations
✨ Business Studies uses real case studies—Swiggy's business model, Zomato's IPO, how Flipkart grew—not outdated textbook examples from 1990
✨ The same concepts taught in board classes directly prepare them for competitive exams—no redundancy, no conflicting approaches, intelligent integration
✨ Technology amplifies learning—recorded lectures for review, digital practice tests adapting to their weak areas, performance analytics showing exactly where they need focus
✨ Career counseling isn't a one-time admission sales pitch but ongoing guidance helping them discover whether they're suited for CA's precision, law's argumentation, management's leadership, or entrepreneurship's creativity
Imagine your child coming home and saying:
"I understand why businesses make the decisions they do now."
"I can see how the economy actually affects real people's lives."
"I solved a case study today about a company's problem, and I figured out the solution—and it felt amazing."
That's what commerce education should be.
Not rote memorization. Not teaching to the test. Not fragmented coaching chaos.
Integrated, intelligent, engaging education that prepares your child to understand and shape the world of business, law, economics, and organizations.
Something is shifting.
For years, commerce students in Bhubaneswar, Cuttack, and across Odisha have accepted the status quo: Fragmented coaching. Crowded classrooms. Outdated methods. Limited guidance.
They made it work—because they had no alternative.
But what if there was another way?
What if someone looked at the broken system and said: "This isn't good enough. Commerce students deserve better."
What if someone built commerce education the way it should have been built from the beginning?
That shift is beginning.
Not through loud marketing. Not through aggressive sales. Not through hollow promises.
Through a simple commitment: Commerce students deserve the same quality of education that science students take for granted.
Through asking: What would commerce education look like if we started with the student, not the business model?
If your child is in 10th standard right now, you're making one of the most important decisions of their life in the next few months.
Not what stream they choose—that's easier.
But what quality of education they receive in that stream.
Because here's the truth most people won't tell you:
The stream matters less than you think. The quality of learning matters far more than most people realize.
A commerce student receiving excellent, integrated, engaging education will outperform a science student struggling through fragmented, outdated coaching every single time.
Your child's success isn't determined by choosing science vs. commerce.
It's determined by:
Choose commerce if it fits your child. Choose science if that fits better.
But then—and this is crucial—choose the RIGHT educational environment within that stream.
Because an inspired commerce student with excellent education beats an unmotivated science student with mediocre coaching.
Every. Single. Time.
Here's what keeps me up at night:
How many brilliant minds has India lost because we pushed them toward paths they weren't suited for?
How many potential business leaders, economists, lawyers, and entrepreneurs did we force into engineering—where they became mediocre, unhappy, and unfulfilled?
How many children have we failed by not asking: "What are YOU good at? What excites YOU? What kind of problems do YOU want to solve?"
Your child is not a generic "student."
They're a unique human being with specific gifts, interests, and potential.
Science is perfect for some. Commerce is perfect for others. Arts might be ideal for someone else.
There is no "best" stream. There's only "best for YOUR child."
And the tragedy isn't students choosing commerce—it's students choosing commerce (or any stream) for the wrong reasons, then receiving education so poor they never discover what they were actually capable of.
If you're considering commerce for your child—or if they're already in commerce and struggling—let me make you a promise:
Commerce, done right, can be extraordinary.
It can open doors you didn't know existed.
It can prepare your child for a career that's intellectually fulfilling, financially rewarding, and socially meaningful.
It can give them skills that matter: Understanding how economies work. How businesses succeed or fail. How laws shape society. How financial decisions affect lives.
But only if they receive education that's integrated, engaging, personalized, and forward-thinking.
Only if someone cares more about their success than about enrollment numbers.
Only if the system is designed for students, not profits.
That's the education commerce students deserve.
That's the education that's finally becoming possible in Odisha.
You have a choice to make.
You can accept the status quo—send your child to the usual suspects, hope for the best, accept fragmented schedules and crowded classrooms as "just how it is."
Or you can demand better.
You can say: "My child deserves integrated education where subjects connect rather than compete."
You can say: "My child deserves a classroom where the teacher knows their name and learning style."
You can say: "My child deserves career guidance that's honest, not sales-driven."
You can say: "My child deserves teaching that makes them think, not just memorize."
The commerce education revolution isn't coming someday.
It's happening now.
In classrooms where thirty students learn deeply instead of ninety learning superficially.
In curriculum designed around how subjects actually connect in the real world.
In teaching that asks "why does this matter?" not just "what's the formula?"
In institutions measuring success by student outcomes, not enrollment counts.
Your child could be part of that transformation.
Or they could spend two years in the old system, emerging with adequate grades but no real preparation for the careers they dream about.
The real question is:
"What environment will help my child discover and develop their unique potential?"
And once you answer that, the next question becomes:
"Who's actually building that environment—and who's just marketing it?"
Because here's the uncomfortable truth:
Most coaching institutes will tell you exactly what you want to hear. They'll show you impressive result charts (conveniently showcasing only the top 5%). They'll promise personalized attention (while enrolling 100+ students per batch). They'll talk about their "legacy" (which often means "we haven't updated our methods in 15 years").
Marketing is easy. Execution is hard.
The question isn't what institutes claim they do.
It's what they actually build, day after day, in classrooms when nobody's watching.
Picture your child five years from now.
Not struggling through a career they chose because "everyone said so."
Not wondering "what if I'd tried something different?"
Not stuck in mediocrity because they received mediocre education.
Instead:
Picture them confident, engaged, building something meaningful.
Maybe they're a CA advising major companies.
Maybe they're a corporate lawyer negotiating complex deals.
Maybe they're running their own startup that's starting to scale.
Maybe they're in a premier business school, preparing to lead organizations.
But more than the career—picture them fulfilled.
Picture them doing work that challenges their mind and feeds their soul.
Work that combines their natural strengths with learned skills.
Work that feels like calling, not just employment.
That's what the right education, in the right stream, can give your child.
Not a guarantee—nothing in life is guaranteed.
But a genuine shot. A fair opportunity. A solid foundation.
And isn't that what every parent wants?
Not to make choices for our children—but to give them the preparation and guidance to make their own excellent choices.
I started this with a story about a mother's tears of relief.
Let me end with what happened next.
Her son enrolled in an integrated commerce program that treated him like a human being, not an enrollment number.
He studied with teachers who knew his name, understood his strengths, and challenged him to think deeply.
He learned accountancy, economics, and business studies not as separate subjects but as interconnected ways of understanding how the world works.
He discovered he loved the precision of accounting, the logic of economics, and the strategy of business.
Six months later, his mother came back.
Not crying this time—smiling.
"He comes home excited to tell me what he learned," she said. "He talks about businesses differently now. He sees patterns. He asks questions I can't answer. He's confident again."
"I didn't know education could do this. I thought it was just about passing exams."
That's the difference between education that works and education that doesn't.
That's the difference between choosing a stream and choosing the right environment within that stream.
That's the difference between hoping your child succeeds and actually setting them up for success.
Commerce might be right for your child.
Or maybe it's not.
Only you and your child can answer that.
But if commerce IS the right path—if your child's interests, strengths, and aspirations align with business, economics, law, or organizational thinking—then please:
Don't settle for the broken system.
Don't accept fragmented, outdated, mass-production education as inevitable.
Don't let your child become another statistic in the "commerce students who didn't reach their potential" column.
Demand better. Expect better. Choose better.
Because somewhere in Odisha right now, education is being reimagined.
Someone is asking: "What if we started with the student?"
Someone is building classrooms where thirty students learn deeply.
Someone is creating integrated curriculum where subjects connect.
Someone is hiring faculty who care about teaching, not just covering syllabus.
Someone is using technology to enhance learning, not replace teaching.
Someone is providing career guidance that's honest and thorough.
Someone is taking commerce education seriously.
And the children whose parents find that someone—those are the children who won't just pass exams.
They'll be prepared for careers that matter.
They'll be ready to build, lead, create, and contribute.
They'll be the next generation of business leaders, legal minds, economic thinkers, and entrepreneurs that Odisha and India desperately need.
Your child could be one of them.
If you choose wisely.
If this resonates with you—if you're thinking "yes, this is what my child needs"—here's what I encourage you to do:
Step 1: Have an honest conversation with your child.
Not "what stream do you want?" but "what problems interest you? What work would make you feel fulfilled? What kind of thinker are you?"
Step 2: Research commerce careers thoroughly.
Don't rely on stereotypes or outdated information. Understand the actual landscape—the diversity, the opportunities, the skills required.
Step 3: Evaluate coaching options critically.
Don't just accept the biggest name or the closest location. Ask hard questions:
Step 4: Visit campuses. Sit in trial classes. Talk to current students.
Don't make a ₹50,000-96,000 decision based on a brochure. Experience the environment firsthand.
Step 5: Trust your instincts.
You know your child better than any counselor or admission salesperson. If something feels off—if the promises seem empty, if the environment seems factory-like, if the focus seems more on enrollment than education—trust that feeling.
And if you want to learn more about what integrated commerce education actually looks like in practice...
If you're curious about how education can be different...
If you believe your child deserves better than the status quo...
Then let's talk.
Not as an admission target. Not as a revenue number.
As a family considering a crucial decision about your child's future.
Because that's what education should be: A partnership between institutions and families, working together for the student's genuine success.
Not a transaction. A transformation.
The future of commerce education in Odisha is being written right now.
The only question is: Will your child be part of the story?
Aim. Aspire. Achieve.
Not just our tagline. Our promise.
Phone: +91-9938-478982
Email: hello@aimhighhforum.com
Visit: Book a campus visit and trial class
Download: Free guide "Choosing the Right Stream: A Parent's Complete Handbook"
P.S. — The biggest regret you'll have as a parent isn't making a wrong choice. It's not making an informed choice. Take the time. Ask the questions. Explore the options. Your child's future is worth the effort.
P.P.S. — If commerce isn't right for your child, that's perfectly fine. But if it IS right, please don't let them receive substandard education in the field. They deserve better. Odisha's students deserve better. And finally, that "better" is becoming possible.
Kirti Gourav
An Odisha-based Entrepreneurr, Economist, and Venture Strategist.